We believe in re-stories
WE BELIEVE IN THE POWER OF A SECOND STORY, A TIN CAN STORY. THAT POWER IS BEHIND EVERYTHING WE DO. IT'S WHY WE POUR OUR CANDLES INTO RECYCLED CANS. IT'S WHY WE HUNT THROUGH THE FORLORN AT THRIFT STORES. IT'S WHY WE RE-PURPOSE. A CHANCE TO TELL A NEW AND DIFFERENT STORY.
We celebrate the flawed
A business professor friend of mine recently asked me "Why the name, The Tin Can Company?" I mumbled something about tins being versatile and timeless, then stepped away embarrassed.
The truth is far less lovely.
I have much in common with a tin can. Sometimes I feel shiny and new-like anything can happen. Other days, rusted with my whole left side dented in. Under the shelf, with the dust bunnies where no one can see me.
But most days, I am somewhere in between. A few bumps and bruises here and there. A little rust around the eyes. On the shelf, but towards the back behind the shinier, newer tins. Still hopeful in what could happen, but also slightly unsure.
At The Tin Can Company, we celebrate the flawed. The slightly dented. The dusty.
Because we know the dented and the bruised have a beautiful, rich story to tell.
And we believe in the power of a story.